Great product. Quickly creates lovely curls. Takes the difficulties in this style curling out of the process by wrapping the hair strand around the heated portion of the wand for you. The alert signal when the curl is finished heating takes the guess work out of "how long should this take." First, I section off all my hair (using duck clips) which keeps the auto curling from picking up too much hair to lay around the revolving barrel. The ability to reverse the rotation of the hot iron's curling direction gives you more control as well as versatility in the look of your curl styling hair style. The curling iron also cools down very quickly after turning it off and has a long cord, making the iron very user friendly.